Yesterday, SMU removed itself from the list of the unbeatens, the last of America’s 351 teams to do so. Give Larry Brown credit: at least he is consistent with his coaching philosophy. He wants his team shooting 2’s (despite the fact that the Mustangs have made 41% of their 3’s this season) and he doesn’t want his opponent to do so. With the players SMU has, Brown can use just about any strategy he wants and win, but against Temple on Sunday he witnessed the Owls make 14-of-29 3’s to open up a comfortable lead in the second half.

The SMU loss also concludes the season’s unbeaten tweets. This season, I produced individual tweets for every team in the nation and it was received with mixed reviews. Many people flashed their twitter police badges, demanding an end to the unbeaten tweets, and many followers were lost. I’m particularly going to miss Boog Sciambi. (Why was Northern Arizona the tipping point, Boog?)

Banksy was criticized for vandalizing public places at the beginning of his career but is now widely celebrated as an artistic genius. In the end, vandalizing timelines was all worth it. Performance art and what not. The people who weren’t unfollowing were liking and retweeting and that provided some insight into hoops’ fans tweeting habits.

The most retweeted and liked tweet was when Duke lost. It received 832 retweets and 800 likes. Surprisingly, that shattered the mark set by the Kentucky tweet during last season’s Final Four. The second most popular tweet, was, well, Kentucky, which got 373 retweets and 497 likes.

In total, there were 7,586 retweets and 10,832 likes. Obviously, a retweet is putting more skin in the game because you’re publicly endorsing the tweet for all the world to see. In this light, Duke was also extreme. It was the only team to have more retweets than likes among the ten most popular tweets.

There are a lot of factors that went into to how much attention each tweet received. First and foremost was the general hatred of the team by the tweeting public. But other things like the visibility of the game and the shock factor of the loss played into it as well. Duke is perhaps the most hated team in the land, but it helped that they lost to Kentucky in one of the most-viewed games of the season so far. And sure, Wisconsin has its detractors, but losing to Western Illinois on the first day of the season was even more special for the tweeter looking to get a dig in on the Badgers. (Western Illinois is currently on a nine-game losing streak, by the way.)

But timing was important, too. UCLA’s opening night loss to then-unknown Monmouth occurred well after most of the nation went to bed. Thus its tweet ranks just 19th. Who a team lost to also played a role. It didn’t help Duke that Kentucky fans were willing to enjoy the Blue Devils’ misery. But more obscure teams found their tweets getting more attention than you’d expect based on name recognition alone. Grand Canyon, Utah Valley, and Chattanooga are got a nice boost as fans from Louisville, BYU, and Iowa State, respectively, acknowledged their own accomplishments.

Actually, it appears the fans of the winning team are much more willing to like the tweet of its victim than actually retweet it, while true haters tended to retweet. Both Utah Valley and Chattanooga were among teams with the highest ratio of likes to retweets, while Duke and Louisville led in ratio of retweets to likes.

There are other oddities, too. Mercer’s loss to Davidson, which dropped the unbeaten count to 69, received the 54th-most attention for whatever reason. And without this experiment, I would have never known the feelings that Abilene Christian’s fan base has towards Incarnate Word, whose tweet got the 63rd-most attention after losing to Purdue.

Actually, Purdue fans probably deserve most of the credit for that. They seemed to get a special thrill out of ending opponents’ unbeaten dreams, as the totals for North Carolina A&T, Old Dominion, Florida and Pitt are all inflated.

It was Saint Francis Brooklyn that had none of these things going for it. With three retweets and four likes, the Terriers edged out San Jose State for the tweet that was most ignored. In the middle of a Saturday afternoon filled with college football, almost nobody cared that the Terriers lost their season opener to Boston College. BC basketball fans are a rare breed at this point and the Terriers lack of college basketball history hasn’t attracted a hated rival. At least not one with fans who were motivated to mock 0-1 St. Francis on a Saturday afternoon.

For the historical record, here’s the entire list of retweets and likes generated by each team’s first loss. Ranking is determined by the sum of retweets and likes, with a 30% discount given to likes.

Rank Order Team                    RT  Like
  1   145  Duke                    832  800
  2    18  Kentucky                373  497
  3    71  Indiana                 262  290
  4    93  North Carolina          241  255
  5   265  Wisconsin               187  231
  6     0  SMU                     176  231
  7     4  Michigan St.            130  208
  8    26  Pittsburgh              124  206
  9   140  Kansas                  108  158
 10   305  North Carolina St.      119  134
 11   184  Virginia                115  123
 12   310  Arizona St.             100  130
 13    22  Louisville              112  105
 14     2  Oklahoma                 95  128
 15    24  Maryland                 69  149
 16    29  Dayton                   81  120
 17   350  Vermont                  81  115
 18    23  Cincinnati               70  126
 19   240  UCLA                     69  107
 20   104  Michigan                 80   88
 21     6  Iowa St.                 64  109
 22    79  Florida                  53  108
 23     7  Purdue                   69   83
 24     3  Xavier                   69   75
 25    10  West Virginia            59   85
 26    15  Grand Canyon             54   90
 27   153  Missouri                 63   69
 28   235  Georgetown               65   61
 29   146  Wichita St.              53   71
 30    46  Iowa                     51   69
 31     1  South Carolina           42   73
 32    31  Saint Louis              38   78
 33   110  Ohio St.                 55   53
 34    39  Arizona                  45   63
 35   296  Illinois                 46   52
 36   272  Utah Valley              26   80
 37   168  San Diego St.            41   54
 38    21  Syracuse                 29   69
 39    97  North Florida            37   57
 40    51  Connecticut              31   65
 41   337  Richmond                 38   52
 42    49  Notre Dame               33   59
 43    44  USC                      27   62
 44   349  Fairfield                35   50
 45    68  Chattanooga              19   68
 46    12  Villanova                24   60
 47    16  Oregon                   28   52
 48     5  Arkansas Little Rock     32   38
 49   345  Colorado                 29   42
 50    52  Gonzaga                  20   54
 51    98  Old Dominion             27   44
 52   193  Tennessee                28   39
 53    70  LSU                      21   45
 54    69  Mercer                   25   39
 55   269  Marquette                29   32
 56   330  Morgan St.               24   39
 57   289  Northern Colorado        21   43
 58     9  UNC Wilmington           25   37
 59   239  Texas                    24   38
 60    60  Kansas St.               18   43
 61   129  Creighton                20   40
 62   333  North Carolina A&T       19   40
 63   138  Incarnate Word           16   44
 64   142  Nebraska                 23   33
 65    43  Texas A&M                17   40
 66     8  Saint Mary's             23   31
 67    28  Providence               16   40
 68   223  Virginia Tech            23   30
 69    64  Clemson                  21   32
 70   344  Robert Morris            22   30
 71   157  Alabama                  24   27
 72   331  Eastern Illinois         22   29
 73    37  George Washington        19   32
 74   195  New Mexico St.           20   30
 75   339  Temple                   24   24
 76   336  Siena                    19   31
 77    34  Colorado St.             21   28
 78    45  California               16   35
 79    53  Vanderbilt               13   38
 80    17  Northern Illinois        17   31
 81    59  Washington               18   29
 82   321  Samford                  16   31
 83   155  DePaul                   21   23
 83   347  Jacksonville St.         21   23
 85    13  Davidson                 15   31
 86   180  Mississippi St.          23   19
 87   262  Wofford                  16   28
 88   185  Elon                     18   24
 89   303  Georgia                  17   25
 90   332  Albany                   16   26
 90   343  Quinnipiac               16   26
 92   134  Arkansas                 18   23
 93    73  St. John's               17   24
 94    11  Houston                  12   31
 95    14  Princeton                16   25
 95    19  Washington St.           16   25
 97   234  Northern Iowa            20   19
 98    63  Northwestern             17   22
 99   160  BYU                      12   29
100    42  Miami FL                 11   30
101   187  Radford                  17   21
102   306  Maine                    14   25
103   341  Mount St. Mary's         16   22
104    54  Massachusetts            15   23
105   161  Baylor                   13   25
105   304  Miami OH                 13   25
107   252  Boise St.                15   21
108   258  UAB                      17   18
109   107  Penn St.                 14   22
110   314  George Mason             16   19
111   113  Florida St.              12   24
112   342  Rider                    15   19
113   172  Columbia                 16   16
113   325  Southeast Missouri St.   16   16
113   348  Northwestern St.         16   16
116    25  Louisiana Tech           13   19
117   246  Illinois St.             15   16
118   218  NJIT                     12   20
119   124  Texas Tech               13   18
119   346  South Dakota             13   18
121   256  Portland St.             12   19
122   108  Utah                      9   23
123    32  Western Illinois         11   20
124    78  Valparaiso                8   23
125   244  Southern Utah            10   20
126   105  VCU                       9   21
126   206  Iona                      9   21
128    33  Alabama A&M              10   19
128   158  Rhode Island             10   19
130    61  Oregon St.               12   16
130   156  Auburn                   12   16
132   154  Memphis                  11   17
133   323  UNC Asheville            13   14
134   241  Seattle                   8   21
135    47  Evansville               14   12
136   147  St. Bonaventure          11   16
136   270  Weber St.                11   16
138   254  Pacific                  13   13
139   133  Loyola Chicago           10   17
139   302  IPFW                     10   17
141   329  Lehigh                   12   14
142    86  New Mexico                9   18
142    99  East Carolina             9   18
142   135  Western Kentucky          9   18
145   177  Bradley                  11   15
146   300  Austin Peay              13   12
147    62  UNLV                     10   16
147   250  Gardner Webb             10   16
147   260  Navy                     10   16
147   318  Prairie View A&M         10   16
147   335  Northern Kentucky        10   16
152   132  SIU Edwardsville         12   13
153    77  Butler                    9   17
153   224  Harvard                   9   17
155    27  Fresno St.                8   18
155    48  Boston College            8   18
157   299  Binghamton               10   15
158   181  Chicago St.               7   19
159   202  North Dakota St.          9   16
160    30  Utah St.                  8   17
160   144  Middle Tennessee          8   17
160   279  Missouri St.              8   17
163   308  UMass Lowell             10   14
163   324  Western Carolina         10   14
165   284  Charlotte                12   11
166    20  UTEP                      7   18
166   117  Stanford                  7   18
166   196  Loyola Marymount          7   18
169   277  Drexel                   11   12
170   236  Montana St.              10   13
171   115  Oklahoma St.              9   14
171   242  Pepperdine                9   14
171   340  Wagner                    9   14
174   136  Eastern Michigan          8   15
174   221  The Citadel               8   15
174   307  Denver                    8   15
174   334  Fairleigh Dickinson       8   15
178   198  South Alabama             9   13
178   301  UMBC                      9   13
180    65  Tulsa                    11   10
180   100  Idaho St.                11   10
180   281  Cornell                  11   10
180   311  St. Francis PA           11   10
180   338  Dartmouth                11   10
185   220  Norfolk St.               8   14
185   315  North Carolina Central    8   14
187   166  UC Santa Barbara         10   11
187   189  Wyoming                  10   11
187   297  Maryland Eastern Shore   10   11
190   215  Southern Miss             7   15
190   312  Boston University         7   15
192   320  Lafayette                 9   12
193    36  Hawaii                    6   16
194   130  Mississippi               8   13
194   197  Portland                  8   13
196   169  Drake                    10   10
197    72  Duquesne                  7   14
197   106  Detroit                   7   14
197   127  Rutgers                   7   14
197   309  Indiana St.               7   14
201    74  Abilene Christian         9   11
201   243  Cal Poly                  9   11
203    75  Hofstra                  11    8
204   228  Florida Gulf Coast        6   15
205    41  Southern Illinois         8   12
205   182  Morehead St.              8   12
205   317  Canisius                  8   12
208   191  James Madison            10    9
209    94  William & Mary            5   16
210   151  Liberty                   7   13
210   217  Mississippi Valley St.    7   13
210   292  Northern Arizona          7   13
213   294  Loyola MD                 9   10
214   179  Oral Roberts             11    7
215   170  IUPUI                     6   14
215   247  Jackson St.               6   14
215   319  Coppin St.                6   14
218    40  Winthrop                  8   11
218   266  Central Connecticut       8   11
220   232  VMI                      10    8
221   125  Seton Hall                7   12
221   128  Furman                    7   12
221   143  North Dakota              7   12
221   287  Ball St.                  7   12
225   322  Niagara                   9    9
226   119  Alcorn St.                6   13
226   199  Hartford                  6   13
226   290  Nebraska Omaha            6   13
229    50  UC Irvine                 8   10
229   233  Howard                    8   10
229   274  American                  8   10
229   286  Texas Southern            8   10
233   327  UT Rio Grande Valley     10    7
234    67  Central Michigan          5   14
234   122  Stony Brook               5   14
236    82  Yale                      7   11
236   248  Green Bay                 7   11
236   293  Cal St. Northridge        7   11
239   326  Marist                    9    8
240   219  UCF                       4   15
241    57  La Salle                  6   12
241   238  Santa Clara               6   12
241   261  Coastal Carolina          6   12
244    66  North Texas               8    9
244   139  Bowling Green             8    9
244   259  Arkansas St.              8    9
247    80  Oakland                   5   13
247    81  Akron                     5   13
247   137  Wake Forest               5   13
247   152  Milwaukee                 5   13
247   226  Central Arkansas          5   13
252   112  East Tennessee St.        7   10
252   126  Marshall                  7   10
252   275  Charleston Southern       7   10
255    87  UC Riverside              4   14
255    90  Toledo                    4   14
255   103  Long Beach St.            4   14
258   159  Nevada                    6   11
258   253  High Point                6   11
260   239  Rice                      8    8
261   295  Southern                  5   12
262   173  Tennessee Tech            7    9
262   176  Eastern Kentucky          7    9
262   207  Bucknell                  7    9
262   245  Cal St. Fullerton         7    9
262   313  Presbyterian              7    9
267    85  Texas St.                 4   13
267   212  Bryant                    4   13
269   183  Holy Cross                6   10
270   210  Western Michigan          5   11
270   225  Hampton                   5   11
270   273  UMKC                      5   11
273   116  Ohio                      7    8
273   141  Idaho                     7    8
273   268  McNeese St.               7    8
273   276  Brown                     7    8
273   316  South Carolina St.        7    8
278   123  Minnesota                 4   12
279    84  Georgia Tech              6    9
279   120  Texas A&M Corpus Chris    6    9
279   298  Tennessee Martin          6    9
282   267  Air Force                 8    6
283    35  Sacramento St.            3   13
284   200  Louisiana Monroe          5   10
284   214  Youngstown St.            5   10
284   291  San Diego                 5   10
287   271  South Florida             7    7
288   150  New Hampshire             6    8
288   249  Stephen F. Austin         6    8
288   280  Delaware St.              6    8
288   288  Grambling St.             6    8
288   328  Florida Atlantic          6    8
293   192  Sacred Heart              8    5
294   131  Kent St.                  5    9
294   201  Stetson                   5    9
294   251  Southeastern Louisiana    5    9
294   257  Tulane                    5    9
294   278  UTSA                      5    9
299   102  Longwood                  7    6
299   165  Montana                   7    6
299   263  Eastern Washington        7    6
302    91  Penn                      2   13
303    58  Georgia St.               4   10
303    88  UNC Greensboro            4   10
303    96  College of Charleston     4   10
303   149  Appalachian St.           4   10
303   222  Wright St.                4   10
308   167  Manhattan                 6    7
308   188  Tennessee St.             6    7
310    56  LIU Brooklyn              3   11
311   111  Delaware                  5    8
312    83  Northeastern              7    5
312   285  UC Davis                  7    5
314    92  Saint Joseph's            4    9
315   255  USC Upstate               6    6
316    38  South Dakota St.          3   10
316   211  Fordham                   3   10
316   227  Towson                    3   10
319   163  Belmont                   5    7
319   174  Georgia Southern          5    7
319   190  Campbell                  5    7
319   264  Houston Baptist           5    7
323   164  Monmouth                  4    8
323   208  Cleveland St.             4    8
325    76  Army                      5    6
325    89  Bethune Cookman           5    6
325   109  Murray St.                5    6
325   175  Colgate                   5    6
329    55  Cal St. Bakersfield       4    7
329   148  UT Arlington              4    7
329   178  Arkansas Pine Bluff       4    7
329   200  Florida A&M               4    7
329   203  Nicholls St.              4    7
334   162  Lamar                     5    5
334   282  Illinois Chicago          5    5
334   283  Kennesaw St.              5    5
337    95  TCU                       2    9
337   114  FIU                       2    9
339   101  Savannah St.              4    6
339   171  Alabama St.               4    6
341   216  Sam Houston St.           3    7
341   229  Jacksonville              3    7
343   186  Buffalo                   5    4
344   121  Troy                      2    8
345   118  San Francisco             3    6
345   213  Lipscomb                  3    6
347   205  Saint Peter's             2    7
347   231  New Orleans               2    7
349   194  Louisiana Lafayette       4    4
350   209  San Jose St.              3    5
351   230  St. Francis NY            3    4